Over 40 years ago, CTVAA's founders, John Kerr and Bill Shagawat started selling ads on Ranger's Hockey games on the Madison Square Garden Network. Very few people had cable in their homes back then and as far as advertisers were concerned, newspapers were the only viable medium.
A lot has changed in 42 years...
Today, CTVAA is recognized as an expert and a leader in the field of local media placement. We want to introduce you to our unique approach to media buying, one that ensures you always have access to the lowest rates and exceptional added value opportunities, all by dealing directly with the local market.
At CTVAA, we are committed to delivering unbeatable value by connecting your brand directly with local audiences through broadcast and cable TV. Here's why our direct approach sets us apart:
Direct Connection to Local Markets:
- Local Insights: Our team is deeply entrenched in local markets. We leverage this insider knowledge to make informed decisions that drive maximum results for your campaigns.
- Negotiation Power: By dealing directly with local broadcasters and cable providers, we eliminate unnecessary intermediaries, giving us the negotiating power to secure the lowest CPM rates for your advertising. Let us know want your targets are and we will meet or beat them.
- Added Value Expertise: Our direct relationships open the door to exclusive added value opportunities. We're adept at finding ways to amplify your campaign's impact without increasing costs.
- Streamlined Communication: Our direct approach ensures clear and efficient communication. We work closely with local partners to execute your campaigns seamlessly.
- Quick Decision-Making: Removing layers of bureaucracy means quicker decision-making. You'll have the agility to adapt your strategy as market dynamics change.
- Detailed Reporting: We provide comprehensive reporting on every aspect of your campaign. Pre and postlogs are delivered in a timely manner in a clean, uniform format.
- Cost Control: By dealing directly with local markets, we have a keen eye on cost control, making sure every dollar you invest delivers optimal returns.
We invite you to reach out to us to learn more about our services and case studies that showcase our direct approach. See how CTVAA can assist you in your media buying strategy. We're here to discuss how our unique, direct-to-local-market approach can benefit your brand.
We look forward to the prospect of working with you.